Here is an article that I came across recently about Starbucks offering instant coffee in their stores.   Via Ready Brew is how Starbucks is branding the initiative, which rolled out in early October.  The immediate reaction from many branding experts is that Starbucks, as a recognizable high value brand, dilute the brand due to the [...]

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This week’s entry will be about Twitter and using it for business purposes. Consider this question – is it necessary to follow your clients on Twitter? Does it depend on your job function and/or the industry you are in? It is my opinion that you should follow your clients on Twitter if your job function [...]