What is social media ROI?  We posted earlier this month on how social media can have a ROI, but it is an important topic worthy of more discussion.  Social Media ROI will be n ongoing topic on our blog. At its core, social media ROI depends on the goal.  Strictly for our purposes, we consider [...]

Coca-Cola is also doing something a little different this year to try and promote their products through social media.  Recently, Advertising Age posted  “three young adults were sent January 1st on a 275,000 mile expedition to 206 territories where the Coca-Cola brand is sold.” The team of three are broadcasting their travel story through social [...]

Pepsi started the year off right by promoting their new social media campaign. Instead of spending $20 million on adds for the Super Bowl, Pepsi decided to do something a little different this year. We recently came across blog entries about Pepsi’s new social media campaign. The Media Bullseye stated, that this “Refresh Project is [...]

We recently came across the Socialite Marketing blog about how social media has grown and many need it for their business to survive.  The main question is how do you measure a social media campaign? According to Business.com, traffic is the best way to track your progress when using social media.  Engagement with prospects came [...]